Centers

The Sensory Research Facility

A multi-functional facility with specialized sensory capabilities, just 45 minutes from Manhattan.  This brand-new, state-of-the-art space provides 23 food & beverage booths, 12 personal care & cosmetic booths, a well-equipped test kitchen, focus group/ multi-purpose room, and a full loading dock with elevator. We also offer household care rooms complete with washers and dryers in our Milwaukee facility.  Click here for the ISR Facility Data Sheet.

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Food & Beverage Booths


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  • 23 booths
  • 21” HD touch-enabled, centrally-managed computers with camera, microphone and speakers in every booth
  • Overhead and sconce lighting. Color masking available.
  • Large 12” x 18” serving doors to product preparation area
  • Completely washable surfaces, including ceiling and walls
  • Programmable HVAC system with 100% individual lab exhaust to the building’s exterior, purge mode with temperature control, and negative pressure for fragrance encapsulation within each individual lab

Personal Care & Cosmetic Booths


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  • 12 booths
  • 21” HD touch-enabled, centrally-managed computers with camera, microphone and speakers in every booth
  • Overhead and sconce lighting. Color masking available.
  • Large 12” x 18” serving doors to product preparation area
  • Completely washable surfaces, including ceiling and walls
  • Programmable HVAC system with 100% individual lab exhaust to the building’s exterior, purge mode with temperature control, and negative pressure for fragrance encapsulation within each individual lab
  • Sink, mirror and counter

Household Care Rooms


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  • Seven identical product evaluation rooms. Each 14’6” x 9’6” x 9” (total 1239.75 cubic feet)
  • Hi-tech water temperature controls
  • Three HVAC settings (individual rooms or group).  Options: no vent, home vent (45 CFMs) and full purge (20 turns/hour, 400 CFMs)
  • Each room equipped with electrical outlets, sink, mirror, counter, toilet, and full-size washer & dryer
  • All washable surfaces, including ceiling, walls, fixtures and appliances
  • Two fluorescent light fixtures per room, operated individually
  • Located in our Milwaukee facility

Test Kitchen


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  • 18’ x 30’
  • Walk-in cooler
  • 40 cu. ft. commercial freezer space
  • Ice machine
  • 9’ commercial vent hood with fire system
  • Three electric ovens
  • Ten microwave ovens
  • Short cycle commercial dishwasher

Training Room


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  • Spacious 16’ x 20’ room
  • Natural and fluorescent lighting
  • Seats 12 conference style
  • TV, whiteboard and easel for flexible training methods
  • Wireless internet and ethernet connections

Multi-Purpose Room


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  • 23’ x 36’ totally flexible space
  • Seats 15 focus group, 25 classroom or 40 theatre style
  • Configurable to 10 individual interviewing booths
  • Private client lounge with CCTV via four 4K screens and two HD pan-tilt-zoom cameras
  • Wireless internet and ethernet connections
  • DVD recording and audio recording
  • HD Skype-enabled conferencing and complimentary password-protected videostreaming

Other Locations


The Institute for Sensory Research works with its parent company, Reckner, to conduct sensory and product testing research at Reckner’s other research locations:

Milwaukee MSA

Product evaluation rooms, commercial test kitchen, focus group suite, multi-purpose room and more.  Visit the Reckner Facilities Milwaukee location here.

Philadelphia MSA

Multipurpose room, focus group room and test kitchen.  Visit the Reckner Facilities Philadelphia location here.

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COVID-19 Operations Update
We are operating as usual, with our sensory panel conducting sensory training and research remotely. Please contact us to discuss your specific needs. We hope you and yours are safe and well.